Work should make sense
to the people doing it.

I'm Rick Collins, founder of Praxistra, based in Melbourne. My background spans digital product and service leadership, service operations, process improvement and software decisions.

The starting point is the business itself: what needs to happen, what gets in the way and what people need to do their work well.

That means asking useful questions before choosing a tool, making responsibilities clearer and keeping judgement where it matters.